From Fashion Dreams to Ad Tech Pioneers: My Journey to 4C Insights

Amidst the whirlwind of launching my own fashion brand and expecting a new addition to our family, a surprising phone call pivoted my career back to the cutting-edge world of ad tech.

In the midst of selling Simmons Research to MRI, I felt an itch for change. My days at Simmons were exhilarating—transforming an outdated industry felt like riding a lightning bolt. Yet, post-acquisition, the spark at MRI dimmed, and my drive for innovation began to wither. I had joined Simmons fueled by a desire to revolutionize, not stagnate.

During this professional plateau, my personal life was bustling with creativity. I rekindled my childhood passion for fashion, embarking on a venture named REVITAZI. Drawing inspiration from minimalistic designs and custom, made-to-order sizing, I transformed our home into a vibrant workshop, fabrics and patterns strewn everywhere. This project wasn't just a hobby; it was a tribute to every episode of Project Runway that had captured my imagination.

As my sewing machine hummed, life was about to add another layer. My husband and I were eagerly anticipating the arrival of our first child, Luke Steele, via a surrogate. Reality struck one evening when my husband, amidst the chaos of preparations, reminded me of our financial needs—a gentle nudge back to practicality.

It was during this whirlwind that Mark Sneathen from 4C Insights entered my life. A call from him, sparked by a recommendation from Andrew Feigenson, my former CEO at Simmons, shifted my trajectory. I had never heard of 4C Insights, a data science and software powerhouse simplifying advertising management across digital ecosystems like YouTube and Meta—a stark contrast to my creative pursuits at home.

Mark painted a picture of 4C Insights that resonated deeply with me. The company wasn’t just another ad tech firm; it was a visionary enterprise crafting the future I had imagined early in my career. From my first role at PointRoll to advanced technologies at Innovid, I had watched the ad-serving landscape evolve, gravitating towards closed ecosystems that traditional tools couldn’t penetrate.

4C Insights was different. They weren’t just adapting; they were ahead, building seamless integrations into every conceivable digital nook. The more Mark shared, the clearer it became: 4C Insights was crafting the ad-server of tomorrow. Their innovation mirrored the very reasons I had once been captivated by Simmons. This was not just a job opportunity; it was a call to action.

Fueled by Andrew’s endorsement and my newfound understanding of 4C’s groundbreaking approach, I made the decision. I joined 4C Insights, ready to dive back into the world of ad tech with renewed vigor and a heart full of creative passion. My journey had taken an unexpected turn, but as I learned long ago from my favorite designers on the runway—sometimes, you just have to "make it work.