My Blog

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Blog • 24th August 2025

What's Next for D2C?

Purple cows once stole the spotlight in D2C. But when everything turns purple, nothing stands out. So what’s the new way to be remarkable?

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15th August 2025

Inside the Data Lake: Building the Retail Edge

How retailers and D2C brands can navigate tariffs and uncertainty with identity resolution—anticipating customer needs, personalizing at scale, and staying ahead

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Blog • 19th July 2024

Navigating New Horizons: Leading Lumina's Transformation at Mediaocean

As the doors of Mediaocean opened to welcome 4C Insights, a journey of transformation began, blending innovative spirits with legacy strengths to revolutionize our flagship media planning tool, Lumina.

Blog • 3rd August 2024

The Leap into 4C Insights: A New Chapter in Ad Tech

Taking a leap into a new industry after years away can be daunting. Join me as I navigate the exciting and challenging world of 4C Insights, from my first day filled with imposter syndrome to the strategic moves that set the stage for success. Discover how belief and preparation can fuel incredible career transformations!

Blog • 3rd August 2024

Navigating Challenges: The First Weeks at 4C Insights

The first weeks at a new job are critical. Read about my initial challenges at 4C Insights, including a disastrous sales call that revealed product gaps and the relentless pursuit of understanding that followed. Discover how turning failures into learning opportunities paved the way for strategic adjustments.

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Blog • 21st July 2024

One of My Core Business Beliefs: Mastering the Ideal Customer Profile to Fuel Company-Wide Success

Dive into one of my fundamental beliefs about business success: the power of a well-crafted Ideal Customer Profile. I'll share why I think it's crucial, not just a nice-to-have, and how it can transform every area of your company, from product development to sales. Understand how getting this right from the start helps everyone in your team make smarter, sharper decisions that directly connect with your best customers.

3rd August 2024

The Journey Forward: From Video to Social Advertising

Shifting focus from video to social advertising at 4C Insights brought new challenges and opportunities. Read about how I built client relationships, adapted strategies, and contributed to the company’s growth. Join me on this journey of continuous learning and embracing new challenges with enthusiasm.

3rd August 2024

Creating a Fresh Start: Establishing My Brand at 4C Insights

First impressions matter. Explore how I established my personal brand at 4C Insights, connecting with colleagues across departments and positioning myself as a valuable team member. This is a story of proactive introductions, strategic learning, and building a reputation from day one.

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Sales Hacks • 10th July 2024

Sales Hack: Work Your Network to Get Into a Prospective Customer's Tribe

In the crowded world of sales, cold emails often fall flat. Discover powerful techniques to warm up your outreach by leveraging your LinkedIn connections and getting strategic introductions. This blog post provides a detailed guide on filtering searches by client persona industries and effectively connecting with the trusted network of your prospective customers. Transform your sales approach and achieve better results with these actionable tips. Stay tuned for more expert strategies to help you close deals faster!

Sales Hacks • 11th July 2024

Sales Hack: Demo the Problem, Not the Product

Discover why demonstrating the problem rather than the product is a powerful strategy for SaaS sales. Learn how to start your demos with the bigger picture, identify pain points, and frame your product as the solution to specific challenges. Engage your prospects effectively and increase the likelihood of securing their buy-in with these actionable tips.

Sales Hacks • 10th July 2024

Sales Hack: Midwife the Procurement Process

After acing the demo, the next challenge is navigating the procurement process to close the deal. Learn how to bridge the gap between excitement and purchase by staying on top of procurement details, understanding company-specific procedures, and increasing internal buy-in. This post provides actionable strategies to streamline procurement, ensuring smoother and faster deal closures. Stay tuned for more sales hacks and strategies to help you close deals faster!

3rd August 2024

From Video to Social: Building Relationships and Driving Sales

Building strong relationships is key to driving sales. Follow my journey as I transition from focusing on video to social advertising at 4C Insights, leveraging my network and learning from top sellers. This post is about adaptation, strategic networking, and finding success in unexpected places.

blog • 3rd August 2024

Preparing for Success: Lessons from Innovid and Beyond

Transitioning back into ad tech after a five-year hiatus in consumer research, I had to hit the ground running. Learn how I leveraged past experiences and dove into the complex world of AI to prepare for my new role at 4C Insights. This is a story of proactive learning, strategic networking, and relentless curiosity.

Sales Hacks • 11th July 2024

Sales Hack: Patience and Follow-Up

In this blog post, I explore a powerful sales strategy: patience and follow-up. Learn how to overcome the common obstacle of bad timing by adopting a long-term approach, systematizing your follow-up, and being ready when the opportunity arises. Discover the benefits of building relationships with prospects, maintaining consistent contact, and positioning yourself favorably for when they’re ready to switch software.

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19th November 2024

How to Unlock Your Full Potential in Just 12 Months

Unlock your full potential and design a life you’re proud of—without overcomplicating things. This is my take on how small, intentional shifts in your mindset, habits, and environment can create massive growth. From building momentum to surrounding yourself with the right people, it’s about progress, not perfection. Let’s dive in and get real about becoming your best self.

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8th October 2024

The Secret Marketing Sauce That Never Goes Stale

The best marketing isn’t about shouting ‘buy now!’ from the rooftops. It’s about offering real value and building relationships. By focusing on being genuinely helpful, you create trust and reciprocity. In a world chasing marketing trends, the secret sauce is simple: stop trying so hard to market and focus on solving real problems. That approach never goes out of style.