One of My Core Business Beliefs: Mastering the Ideal Customer Profile to Fuel Company-Wide Success

Developing an Ideal Customer Profile is excruciatingly important for every aspect of your business, and not doing it is the fastest way to kill your company.

Done right, your Ideal Customer Profile will be a framework that will guide every decision your people make across product, marketing, sales, and customer success. It clearly defines who your best customer is, what their problems are, and how you solve them.

Having this work done upfront means your product development team can refine features with razor sharp focus. Your marketing team can create highly-specific messaging to appeal to the problems that your product solves. And your sales reps will target prospects with a pre-defined need for your product or service, and an arsenal of questions to accelerate them down their path to purchase.