"In the last few years, Online Video has been a growing part of the digital industry. Spark previously had no great ad serving solution, it costed us a great amount of time and money because of it. This is where Lisa came in, she brought Spark and Innovid together and forged a great partnership that has carried both companies far in the Online Video space.
As part of the team charged with investing in ad servers, we at Spark had not heard much about Innovid and hadn’t considered it until Lisa began bridging that gap. Often times Spark has trouble finding specific products to meet our needs, our clients tend to come to our agency for custom solutions and specialized approaches.
Lisa was able to work out exactly what we needed and match it with the capabilities of Innovid that we didn’t necessarily know we could get from the product, things we wouldn’t have considered unless someone took a close look at both parties and worked to align them.
Now Spark uses Innovid across almost all of our digital accounts, it has been a big win for Spark and for Innovid thanks to Lisa’s hard work."
- Matt Malone, Spark Foundry★★★★★
"It is with distinct honor and unmistakable gratitude that I write this (unsolicited) recommendation to thank Lisa Steele for her impact in Loyola University Chicago's marketing classrooms. Lisa is amongst the most extraordinary students Loyola will see walk its commencement stages in Spring 2010.
Lisa’s contribution to her Spring 2009 Marketing Strategy capstone project for American Red Cross was untouched in terms of her ability to transcend promotional tactics to construct positioning statements from a 60,000 foot point-of-view; these statements were instrumental to frame marketing objectives for the development of a platelet donation process branded “Liquid Gold.”
Additionally, Lisa’s leadership in Fall 2009 Market & Consumer Survey led to remarkable response rates and analysis for Chicago Fair Trade’s first-ever vegan soccer ball product launch.
And while Lisa’s performance in the classroom sets new standards of excellence, she is a voice that carries more charisma than most will ever carry in their entire lifetimes. She knows when to challenge and be challenged simultaneously; her thought-process and professionalism continue to impress me through her flawlessly balanced internship, business fraternity, and Ad/PR dual major commitments.
Chicagoland marketing is about to get its volume turned up many, many notches with Lisa out of the classroom and in the commercial space. I have been wow'ed and can't imagine you won't be too."
- Stacy Neier, Loyola University Chicago
★★★★★
"Lisa has been a pleasure to work with. She went above and beyond in her role during our process to find a paid social management platform. Lisa achieves the perfect balance of timely, respectful communication, effective presentation and information sharing. She listens intently and helps you understand how different aspects of 4C's platform will solve each pain point you have. I highly recommend Lisa as a resource for anyone looking to learn more about (and possibly onboard) 4C's offerings. I look forward to working with her in the future."
- Shawn Hardie, Giant Spoon
★★★★★
"Finding the right partner for a global media planning and reporting platform is a formidable challenge. Coca-Cola needed more than just a powerful tool; we needed a collaborator who genuinely understood the nuances of our diverse global markets. Throughout the past year, Lisa Steele has been exactly that partner.
From the beginning, Lisa impressed us with her dedication to truly understanding each of our market's unique demands. Rather than simply pitching a one-size-fits-all solution, Lisa embarked on a comprehensive analysis of our requirements, ensuring that the solution she proposed, Lumina, was perfectly aligned with our global strategy.
A particularly valuable aspect of our collaboration was Lisa’s initiative to connect us with existing users of the Lumina platform. This not only gave us a clearer view of the platform's capabilities but also helped us refine our expectations and objectives for our own implementation.
Moreover, Lisa provided exceptional support in our evaluation process. She developed tailored materials that clearly demonstrated how Lumina could meet our specific needs, emphasizing its adaptability and potential for enhancing our operations worldwide.
Thanks to Lisa Steele's commitment and deep market insight, Coca-Cola now has a system that is not only serving our current needs but is also growing with us into the future. We value the dedication and effort Lisa put into building this partnership, which went far beyond typical vendor engagement to truly understanding and solving our challenges."
★★★★★